Top 7 WordPress plug-ins you need to incorporate on your website

Jetpack

As its name suggests, this great plug-in comes with a pack of amazing features that make your web page to soar high in the sky and become a success. It was developed by the prolific team behind WordPress software itself. Jetpack is concerned with website performance, site security, traffic growth, web appearance, image optimization among other applications.

It is free software for every WordPress user.

Akismet

Akismet is basically an anti-spam plugin. It is usually a default plugin for every new WordPress installation. It serves to check all comments on your website and filters out all spam content.

It is freely available for blogs and personal websites but offers a subscription plan for commercial websites.

Yoast SEO

Yoast brings SEO on WordPress by allowing its users to improve rankings, manage keywords and create better content. Its main job is to help the user create content that is useful to users and while making it SEO friendly at the same time.

It is a freemium plunging i.e. it is free to some users and payable to others depending on the purpose of the website.

Google XML Sitemaps

It also brings SEO capabilities to WordPress but is quite intricate. This plugin helps search engines as Bing, Yahoo, and Google e.t.c to index your website using special XML sitemaps. After installation, the plugin automatically creates an XML sitemap for the website thus easing your indexing work.

It is a free plugin.

W3 Total Cache

This plugin is dedicated to improving the performance of your website by storing your website’s data temporarily in a cache to make it load faster during the next loading. It works hand in hand with other SEO plug-ins because the speed of your website also impacts the sites SEO.

This plugin is a freemium

WP Optimize

It is a handy tool for cleaning the WordPress database as well as optimizing it. It doesn’t require manual queries but rather automatically deletes unwanted data from your database. If you want your WP database to be optimized and stay in great performance conditions, WP optimize is a plug-in of choice.

Wordfence security

This plug-in keeps all security threats at bay by checking your websites for malicious bots and spam. It is one of few security plugins you can rely on when you have a website on WordPress.

This plug-in is partly free depending on the purpose of the website.

BJ Lazy Load

This plugin is an excellent tool in managing websites that load slowly due to huge amounts of images. It replaces all images and other related content on your website while it is loading to cut the delay time and then replaces the images once the user begins scrolling down the screen. This causes your website to load faster thus cutting the bandwidth.

Broken link checker

Broken Link checker inspects all content on your websites for broken links and notifies you when any broken link is found. It also has the capability to prevent search engines from following broken links or displaying them differently. It is also a free plug-in.

Choosing The Best Affiliate Offers To Promote On Your Website

blogging-336376_640Only 10% of affiliate marketers do actually earn money from the business.  This is because most of the marketers do not know how to choose the right programs for them. For those who are planning to venture into affiliate marketing, always the right questions so you will not end up wasting on the wrong strategies.

Common reason why many people fail is they are not selling specific product. They are into the general market thinking it will have greater conversation rate. This is a very deceiving thought because targeted market has a higher conversion rate. Just look at this scenario, if I am looking for something to eat, I will not put “food” in the search bar, I will instead place “sushi”. Once I found it, the next step in mind is to buy the sushi.

So to help you choose the best affiliate offers on your website, other than affiliate forums,  here are few guidelines:

Understand the Product

Make list of products and services that you frequently use in your life. The reason behind this is you will not sell anything that you do not trust. There are many affiliate products out there and being general with what you sell will not produce result.

Once you are confident with what you sell, you will be able to project expertise in this niche. People will not but something they are not sure of. If you are able to become an expert at the niche, you are showing credibility to the consumers and it will be easier to sell.

Check the Vendor

Bad reputation is bad for business. Do some researches about the vendor before you decide to pick the offer and post it on your website. This may even jeopardize your website and decrease traffic. Take a look at his business partners, affiliates and customers.

Find a Program

Affiliate program like Clickbank has plenty of products available particularly downloadable products. A good program means they are offering you at least 60% commission for every sale. However, if the price of the product is high and it offers less than 60% commission, it can still be considered as good offer due to the price.

Another indicator of a good program is high gravity rating. Gravity rating is the amount of affiliates that were able to create sales during the week. This is a good sign that the product is selling in the market.

 

A competitive product means it has higher chance making money and this is a display of healthy market. Use keyword tools to check the number of search for the certain product. Pick terms that are not heavily used but at the same time avoid picking keywords will little competition.

As you progress into the business, you will understand how affiliate marketing works and looking for good offers will not be difficult as today. Always keep an open mind and learn affiliate marketing slowly. Affiliate business when done correctly can provide you with good income.

The 10 Best Split Testing Tools in 2016

Split testing is a method of carrying out controlled, randomized tests that explores the goal of enhancing a website statistics, such as clicks, form completions, or purchases. Incoming web traffic to the  site is distributed in between the original (control) and the various variations without any of the site visitors knowing that they belong to an experiment. The tester awaits a statistically considerable distinction in behaviour to arise. The results from each variant are compared to identify which version showed the best improvement.

Favourite Split Testing Tools:

1. Visual Website Optimizer – users like its interface specially if a conversion leads to revenue.

vmo

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